Build effective campaigns with the help of Facebook IQ

28. 7. 2017

Facebook IQ offers powerful consumer and advertising insights based on two billion people. As the world becomes more open and connected, the practice of marketing is continuously redefined. Facebook IQ helps marketers navigate this ever-changing landscape by focusing on what remains constant: people.

The Facebook IQ project aims to educate advertisers and empower them with actionable insights that can be utilized in the campaign planning process.


Insights are organized into two groups. People insights, that help shed light on consumer behaviour across generations, geographies devices and time, while the advertising insights help understand the value of measurement and its influence in developing effective marketing strategies. Also available, are a series of tools such as Cross-border insights finder, Audience insights and Creative Hub, among others, that are a valuable addition to your Facebook marketing toolkit!

If you want to get the insights to answer your most challenging marketing questions, follow Facebook IQ on Facebook and subscribe to the Facebook IQ newsletter.

In Business Factory, I work as a Facebook Marketing specialist helping both Czech and international clients to enhance their Facebook advertising efforts. For you, I wear my data-glasses and creative ideas-hat and share with you the tips, suggestions and tutorials that will help you step up your Facebook marketing game.


Latest posts

Launch of We Speak Digital

The current pandemic made many businesses start offering their products or services online which only surged the need for digital marketing skills in the Middle East. Dubai-based platform We Speak Digital was launched to support...