Renata Ekine

If you are using Facebook Ads then you are constantly asking yourself how to make the most out of your budget. This article focuses on the type of custom audiences you should invest your time creating in order to optimize your...

Tutorials

The 6 most common mistakes that hurt your remarketing campaigns

18. 7. 2017 | Renata Ekine

Earning the business new customers may sometimes prove to be a rather costly endeavour in comparison to leveraging the existing customer base. It is known that customer retention can achieve higher ROI. With that in mind, it...

Case studies / Tutorials

How utilizing GIFs in DPAs can help you step up your remarketing game

17. 7. 2017 | Renata Ekine

If you use GIFs and like the idea of using them in your product feed ads, then know that ROI Hunter, a Facebook marketing tool, has enabled its customers to use them in DPAs. We have been experimenting a lot with them and in this...

Tutorials

5 tips on using your budget wisely

13. 6. 2017 | Renata Ekine

Successfully managing profitable campaigns on Facebook doesn’t have to be a difficult task. Following are 5 suggestions that you should follow to help you ensure that you won’t waste your budget. Know your audience People...