Drop in CPL
Higher Conversion Rate
- Too Many Assets, Too Little Time – similarly to e-commerce companies, a platform with multiple brokers and hundreds of properties has too many assets to promote manually.
- Careful Conversions – user behavior, however, is very different from e-commerce as the final conversion decision requires extensive consideration.
- Real-Time Problems– having to include all available options instantly in order to give their customer an access to products listings with fresh additions required adjustments through cross-selling and up-selling campaigns.
- A Fluctuating Feed– since property availability was changing every hour, the feed had to be updated just as frequently in order to prevent driving users to unavailable pages and with over a thousand conversions daily manual optimisation was no longer acceptable.
ROI Hunter Solution:
Format the feed – with ROI Hunter’s Feed Manager Property Finder was able to tweak their product catalogue according to Facebook requirements using right tags and a naming convention.
Make images look good – images sizes did not meet Facebook placement recommendation before, affecting CTRs, leads and CPL. ROI Hunter’s Template Editor helped Property Finder edit images in bulk via product catalogue, creating perfect resolution and size formats for different Facebook placements.
Automate new user acquisition – ROI Hunter’s Dynamic Ads for New Customers allowed Property Finder to target people similar to those who had already visited their website and grow the number of leads at a much lower Cost Per Lead.
Remarket precisely – using ROI Hunter Property Finder set up retageting campaigns showing users the exact property they have viewed before and increasing the number of leads.
Up-sell and cross-sell – Property Finder’s users now have a wide variety of options to pick from, further growing the number of leads.
Manage all tools from one place – ROI Hunter linked Facebook ads to Google Analytics & Appsflyer, helping Property Finder measure success in real time, optimising live campaigns and ensuring better CPL – all from one place.
Propertyfinder.ae increased the number of leads and improved its advertising performance dramatically. Together with Facebook Marketing Partner ROI Hunter, it took advantage of dynamic product ads, Prospecting Dynamic Ads, Lead Ads and WCA. Through dynamic product ads, we increased our number of leads to 137% compared to classic prospecting campaigns. – Rohan Kapoor, Digital Performance Manager, Property Finder