Nikola Stankovičová

Facebook attribution is a new tool that allows you to measure the impact of your ads across various channels and devices. Thanks to this tool, you'll get more detailed information about what channels drive the most conversions...

Tutorials

How to set up Reach and Frequency campaigns on Facebook

6. 6. 2019 | Nikola Stankovičová

Facebook has enabled qualified ad accounts to use another ad buying type that is reach and frequency. Facebook has been working on this function for quite a long time and is still improving its featuers. If your ad account is...

Tutorials

How to set up your Facebook campaigns to increase sales

28. 3. 2019 | Nikola Stankovičová

There are many ways how you can set up campaigns on Facebook to increase your eshop's sales. To maximise their effectiveness, you have to choose the right marketing objective, targeting, conversion event and overall settings. In...

Case studies / Tutorials

Testing Facebook ad bid strategies: lowest cost vs target cost

27. 2. 2019 | Nikola Stankovičová

Choosing a bid cost strategy is one of the most important factors that directly affects Facebook ads performance. The lowest cost with or without a bid cap, or the target cost? Which of these options is the best one? We tested...