Swap manual campaign management for full funnel automation:
You want to grow your revenues and reach, you want to scale, expand and explore new markets. What you don’t want is to grow your team instead of your revenues. UAEFashionshop employed ROI Hunter’s automation features instead of employing more staff to manually manage campaigns.
2xhigher ROI |
30%more orders daily |
11%higher order value |
Their Story – Small Company, Big ROI
UAEFashionshop (UAEFS) is an e-shop with operations run by a small team of founders who manage and organise all aspects of the business – from product development to marketing.
Dynamic Ads across all stages of the client acquisition funnel decreased manual labour and dramatically increased ROI. Who said a robot invasion should necessarily be a bad thing?
Their Goal – To Scale Using Full Funnel Automation
While decreasing the time spent on manual campaign management, UAEFS wanted to fully automate their advertising at all stages of the funnel.
Their Solution – Step-by-step Setup
Preparation:
UAEFS used the ROI Hunter platform focusing on three key areas before launching their first campaign:
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Adopting up-to-date best practices for Facebook advertising,
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Identifying the right KPIs and setting performance goals for the trial period, and
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Implementing the infrastructure required to run efficient performance campaigns, including Facebook pixels, as well as converting their product catalogue into the right format.
Remarketing:
Once all the key features were in place, UAEFashionshop kicked-off remarketing campaigns using Dynamic Ads. The aim was to return all customers, who did not finish purchases before, bringing them back to the e-shop. This strategy yielded results immediately.
New Customer Acquisition:
The real challenge however, was to accelerate growth, as it required quicker customer acquisition. Prospecting on Facebook usually involves campaigns using static banners and a considerable amount of testing and manual optimisation, making it a no-go for the small UAEFS team.
Instead of exhausting their resources on testing, UAEFS adopted ROI Hunter’s Dynamic Ads for new user acquisition instead. It allowed UAEFS to target lookalike audience to people who have already purchased from their e-shop.
5 Steps to Automation:
- Reach new customers with Dynamic Ads for new user acquisition,
- Send traffic to the e-shop’s ‘category level’, exposing users to a broader product range, showing the product from the original advert as the first product of the category,
- Optimise Facebook delivery based on a purchase event,
- Bid for off-site conversions using automatic bidding,
- Set automatic rules on ROI Hunter, allocating budgets between ad sets depending on their individual performance.
Automatic rules for budget allocation are a reliable babysitter for your ads – while you are OOTO and MIA because TGIF, our automatic rules will watch your campaigns for you. Ad sets that behave well will get more money to spend, misbehaving underachievers will be put to bed.
Ad Example:
Success:
ROI Hunter and Facebook Ads were uniquely positioned to help UAEFS meet their advertising goals by accessing precise user information suitable for successful remarketing and targeting new customers. Enhanced by workflow optimisation and automation features of ROI Hunter, UAEFS successfully executed planned campaigns and eventually exceeded their targets.
By signing up to ROI Hunter we were able to scale our revenues without growing the team – campaigns were optimised automatically and we could focus on strategies for new market expansion. It has simplified our work, giving us more time to focus on the most important aspects of growing our business. We already used the same strategy in Kuwait (kuwaitfashionshop.com), and Oman (omanfashionshop.com) and we are not planning on stopping any time soon!
Hamid Joukar, CEO of UAEFashionShop
Copy-obsessed content lover finding creativity in unexpected industries. From Influencer marketing to Fintech, to Adtech to HRTech and back.
