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An exciting addition to the value optimisation targeting is coming advertisers’ way. Facebook will be releasing Minimum ROAS (return on ad spend) bidding over the next few weeks. Last year, Facebook released the value...

Case studies

Getting more in-app purchases with value optimization

21. 12. 2017 | Hana Šťavíková

When managing your campaigns, you might have already noticed a new feature on the ad set level – value optimization (or so called ROAS – Return on Ad Spend). As the title suggests, this feature promises to target people who...