Facebook metrics

Facebook has added new performance evaluation capabilities to Ad Manager. This includes reporting across accounts and creating custom metrics in ad reporting. The tools are designed to give the advertiser a complete overview of...

Facebook News

Facebook is testing a new Instagram Creator Studio

29. 5. 2019 | Martina Frascona 'Sochurkova

Last year Facebook launched Creator Studio, which will soon be added to Instagram. The new feature is in the process of being tested and is available to a limited number of users. In Facebook Creator Studio you will see a...

Tutorials

The 5 Essential Facebook Ad Metrics For Marketers

24. 7. 2018 | Rae Steinbach

Facebook is a powerful marketing tool that can no longer be ignored. In fact, 93% of marketers use the platform regularly. One of it’s biggest benefits is that it provides a massive suite of tools and metrics to analyze and...

Facebook News

Facebook advertisers and Page admins get actionable insights with new metrics

29. 7. 2017 | Renata Ekine

If you are a social media marketer, you know very well how important it is to have a detailed insight into what's happening on your Facebook page or with your ad. Greater insight translates to better understanding and better...