Since the launch of Campaign Budget Optimisation, aka CBO, many advertisers have benefited by the easy way to distribute the budget to the best performing campaigns based on real-time data. We sat down with Claire-Louise Fagan,...
From September 2019, you will no longer be able to turn off Campaign Budget Optimisation for new or existing campaigns. This setting will be the default for all advertisers. With this, Facebook wants to help companies maximise...
A new, easy way to better utilise your campaign's budget is coming and it's called Budget Optimisation.
Recently, Facebook has created a new tool to help businesses use their ad money in a more efficient way. Budget...
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